Summary:

This joint design project aims to create an advertising campaign for Coca-Cola and Nescafe highlighting the benefits of caffeine in their products. The objectives include raising awareness of caffeine's advantages, enhancing the companies' image, and boosting sales. The project involves research, concept development, campaign design, execution, and performance evaluation. By executing this project, both companies aim to strengthen their positions in the caffeine-containing beverage market and increase product sales.

This condensed summary outlines the key points of the joint design project for Coca-Cola and Nescafe.